![]() A diversified vaudeville bill will Inaugurate the attempt. ![]() Sir Alfred's effort will commence during this month, prob- ably the 15th or 22d. Sir Alfred Butt has hopes of bringing back the Empire to its for- mer standing and prestige as a music hall. Eric Hoyt, 2013ĬABLE ADDRESS, VARIETY, LONDON p A R T F ^ 8 SL Martin's Place, Trafalgar Square \^ ^\ O l^ iL> iJ VARIETY'S LONDON OFFICE ^ 2096-3199 Regent Wednesday, JREVIVING EMPIRE AS MUSIC HALL, AHEMPT BY SIR ALFRED BUn London Manager Hopes to Restore Former Pres- tige-Reopening This Month-Has Been Play- ing Pictures and Musicals London, July 1. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). University of Wisconsin-Madison Department of Communication Artsįounded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. ![]() Theatre and Vaudeville, Early Cinema, and Hollywood Studio System ![]() Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr ![]()
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